TalkTalk X Factor
Music video app
For 2014 TalkTalk’s Xfactor sponsored app allowed the XFactor audience to record a video of themselves along to a popular track. The app then superimposed that video onto a choice of five stylised backgrounds. The final creation would be used as part of the TalkTalk sponsor advert.
TalkTalk had just gone through a brand update including 3D graphics and a warm atmospheric feel, taking it away from its previously dark colouring. My responsibility was to help the development company come up with the look and feel for the app and website that sat well with the new brand refresh.
