About Me

I love what I do

I love to design, write and paint and when I'm not doing one I'm doing the other

The past year I have been working at a number of wonderful agencies including Fjord, R/GA, SapientNitro, Imagination, mcgarrybowen, Splendid Unlimited and a couple of lovely little brand/service design agencies.

Within this past year I have worked on the UI and UX for Farfetch’s Store of the Future realisation including a consumer app, store app and interactive mirror. Previous to Farfetch I worked with Kingfisher to reshape the digital landscape in the DIY sector through understanding customer needs, the consumer journey within a DIY project and conceptualising through to realising a number of digital projects in this area. In the years previous I worked across a number of different mobile products and large websites including the redesign of Boots.com, a new mobile product for Jaguar, HSBC and Western Union. I also worked on a connected app for Europe’s smartest building using geo locations, multiple API’s and customer information. I researched and produced UX deliveries for Boots from customer data and business needs as well asa new TV interface for EE. Due to working under NDA, I am unable to show some of the work at present but don’t be perturbed they will be shown soon.

I have around twelve years experience in design, the past 2 or so in a lead position mentoring and managing good design and equally good designers. I adhere to current web standards and styles, while trying to push an equal balance between form and function as I believe they work together. I can facilitate workshops, build prototypes using most tools and usually have decent banter.

Clients should be able to confidently extend upon your design system once you’re gone.
By Ray Sensenbach


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